# About Narrate > Meet Jeroen Wilms, founder of Narrate: 12+ years of impact management experience and 120+ organisations helped, from Arnhem to Brussels. Source: https://narrate.works/about Language: English (Nederlands: https://narrate.works/over) Publisher: Narrate (Narrate B.V.), https://narrate.works About us # Narrate: Impact in numbers and stories [Read our manifesto: no excuse to ignore your impact](https://narrate.works/manifesto) Contact and company details Narrate B.V. Statenlaan 8, Studio 1.5 6828 WE Arnhem the Netherlands [Visit us](https://narrate.works/visit) - [+31 20 299 1745](tel:+31202991745) - [impact@narrate.works](mailto:impact@narrate.works) KvK (Chamber of Commerce) 86369857 VAT NL863945442B01 ## Why we do what we do Three and a half minutes about impact, the people it touches and the stories that connect it all. Read the film as text 1. We all want to know 2. our place in the world. 3. Thin grey lines join dots into a web. 4. We like to believe that what we do is part of something larger. 5. It is. 6. Together we make our surroundings, our brands, our communities. 7. We shape the work of others, as they shape ours. 8. The web grows dense. 9. We live in one web of cause and consequence. 10. Each path tells a story, part of a larger narrative. 11. A system of meaning. 12. So what is our impact? 13. Whose lives do we touch? 14. What changed? For whom? How much? And what part was ours? 15. Intended or not, for better or worse. 16. Knowing that changes what you do next. 17. A dark line draws a path through the web. Impact management helps you see it, steer it, and use it. 18. A large word: Lead. A purple path runs through the web. Lead with purpose, and fund your mission. 19. A large word: Improve. A green path runs through the web. Learn what doesn’t work and design for better. 20. A large word: Engage. A blue-green path runs through the web. Share your story, and bring others into it. 21. A large word: Account. A blue path runs through the web. State your claim, and prove it. 22. A large word: Discover. A yellow path runs through the web. Find your next impact before it happens. 23. “How do you measure impact?” 24. It sounds hard. 25. It isn’t. 26. It’s not about the how. 27. It’s about 28. Portraits of people fill the screen. 29. A large word: Who. 30. About rights-holders, whose lives are touched. 31. And stakeholders, whose choices shape them. 32. The people stand side by side, at the same height. A wave of colour runs through the web. Every voice, every perspective, equally weighed. 33. The web turns many colours. Pluriform and equivalent. 34. Who determines what. 35. And what determines how. 36. That’s it. No more, no less. 37. We count what can be counted, and listen to the rest. 38. Coloured paths wind across the web. We find the stories that connect the dots, and make sense of the whole. 39. We love our craft: 40. to ask the questions, 41. to measure what matters, 42. and narrate what works. 43. One dark path remains. Let’s reveal your path. 44. The word narrate, with the line: impact in numbers and stories. ## Meet Jeroen ### Jeroen Wilms Founder and impact management expert Jeroen Wilms brings over 12 years of experience in impact management, evaluation and organisational development. He has worked with organisations across Europe, Africa and Latin America. From international development to social enterprise, and from nature conservation to innovation in education. Jeroen combines a rigorous method with what works in practice. Impact measurement should serve organisations, not burden them. He specialises in building skills inside the organisation itself, so the work lasts. Beyond his consulting work, Jeroen is active in the impact management community. He contributes to frameworks like the Impact Management Platform (IMP). And he takes part in networks working on regenerative and distributive economies. ## What the work adds up to Numbers, a few of the organisations Jeroen has worked with, and where he is involved in the field. 12+ Years of experience Source: our own count 120+ Organisations Source: our own count 425+ Impact frameworks Source: our own count ### A few cases [See all cases](https://narrate.works/cases) - [Energy & regional development Impact framework for the Smart Energy Hubs programme Oost NL Read the case](https://narrate.works/cases/oost-nl-smart-energy-hubs) - [Innovation & research The Green Village: 12.5 years of impact in one story The Green Village (TU Delft) Read the case](https://narrate.works/cases/the-green-village-12-5-years) - [Food Five years of impact with Willicroft Willicroft Read the case](https://narrate.works/cases/willicroft) ### Challenges and sectors This is where we have worked so far. Each challenge and sector shows where you can see the work. #### Challenges Energy transition For Oost NL we made an impact framework for the Smart Energy Hubs. At The Green Village we mapped twelve and a half years of trials with sustainable innovations. [Read the case: Oost NL](https://narrate.works/cases/oost-nl-smart-energy-hubs)[Read the case: The Green Village (TU Delft)](https://narrate.works/cases/the-green-village-12-5-years) Food system change We worked with every participant of the Food Chain Accelerator, for five years with Willicroft, and contributed to the Transitiecoalitie Voedsel and De Blauwe Tomaat. [Read the case: Willicroft](https://narrate.works/cases/willicroft)[Articles on this (1)](https://narrate.works/resources-and-insights?challenge=voedseltransitie) Climate and emissions We calculate footprints with the GHG Protocol and help set climate targets with the SBTi. With Ecochain's technology we made LCAs for BYBORRE, Willicroft and Dopper. [Read the case: Willicroft](https://narrate.works/cases/willicroft)[Articles on this (3)](https://narrate.works/resources-and-insights?challenge=klimaat) Circular economy We guided circular companies in Impact Hub Amsterdam's Investment Ready Program. And we use LCAs to measure a product's effect on the environment, from raw material to waste. Show 4 more Housing and living environment For Nieuw Denken, Werken, Bouwen we made a film about homes that fit, dry feet and cool streets. [Read the case: Innovatie- en Opschalingsprogramma, via De Bouwcampus](https://narrate.works/cases/nieuw-denken-werken-bouwen) Restoring nature and communities Since 2025 we have given the training in Impact Hub Amsterdam's Regeneration Program. Its entrepreneurs want to restore nature and communities. [Articles on this (1)](https://narrate.works/resources-and-insights?challenge=herstel-van-natuur) Social inclusion For the Amsterdam public library network we measured the social impact of the whole network. And we contributed to De Blauwe Tomaat, which gives people work experience. [Read the case: Amsterdam public library network](https://narrate.works/cases/amsterdam-library-impact-insights) Equal opportunity and inclusion For the Netflix Fund for Creative Equity we designed the impact framework. The fund wants more equal opportunity in film and television. #### Sectors Social entrepreneurship Since 2018 we have been Impact Hub Amsterdam's resident impact expert. We coach social entrepreneurs in its programmes, and we contributed to De Blauwe Tomaat. [Read the case: Impact Hub Amsterdam and Impact Hub Global](https://narrate.works/cases/impact-hub-amsterdam) Government We worked for the housing innovation programme of the Dutch Ministry of the Interior, and through EMMA on the same ministry's Startersmonitor. For the City of Amsterdam we gave training. [Read the case: Innovatie- en Opschalingsprogramma, via De Bouwcampus](https://narrate.works/cases/nieuw-denken-werken-bouwen) Construction and housing With De Bouwcampus we worked for the Innovatie- en Opschalingsprogramma Woningbouw. In construction we work with BREEAM and LEED. [Read the case: Innovatie- en Opschalingsprogramma, via De Bouwcampus](https://narrate.works/cases/nieuw-denken-werken-bouwen) Food and farming From Willicroft to the participants of the Food Chain Accelerator. For food we work with LCA, and we contributed to the World Food LCA Database. [Read the case: Willicroft](https://narrate.works/cases/willicroft)[Articles on this (1)](https://narrate.works/resources-and-insights?sector=voedsel-en-landbouw) Show 7 more Energy For Oost NL's Smart Energy Hubs programme we made the impact framework. [Read the case: Oost NL](https://narrate.works/cases/oost-nl-smart-energy-hubs) Innovation and research For The Green Village at TU Delft we showed what twelve and a half years of trials achieved. And how the TRL of projects rose. [Read the case: The Green Village (TU Delft)](https://narrate.works/cases/the-green-village-12-5-years) Culture, heritage and libraries We built up the Impact & Insights team of the Amsterdam public library network. In culture and heritage we work with the BVI model. [Read the case: Amsterdam public library network](https://narrate.works/cases/amsterdam-library-impact-insights) Media and creative industries For the Netflix Fund for Creative Equity we designed the impact framework. Fashion and textiles For BYBORRE we made an LCA. We know producer responsibility and the product passport in fashion. Hospitality and leisure In hotels and leisure we work with the Green Key label. Postillion Hotels is one of our clients. Financial sector For ABN AMRO we gave training and advice in Impact Nation. For Adyen we made an impact framework. With funders we work with PCAF. ### Recognition & partnerships Impact Management Platform (IMP) We align our work with the globally recognised IMP. It gives a strong basis for structured impact management across sectors. [Visit IMP](https://impactmanagementplatform.org) R3.0 We engage with R3.0’s work on transformation towards regenerative and distributive economies, informing our systems-thinking approach. [Visit R3.0](https://r3-0.org) Impact Hub Member of the global Impact Hub network, connecting social innovators and changemakers. [Learn more](https://impacthub.net) Fabrik Narrate advises and trains. Fabrik is our own platform for impact work, now in alpha. Learning online at your own pace is on the roadmap. In alpha[Explore Fabrik](https://narrate.works/how-we-work/fabrik) ## Our values The principles that guide everything we do Transparency Open communication and clear visibility into our processes, decisions, and impact. Collaboration Working together with diverse stakeholders to create shared value and lasting impact. Rigour Applying systematic, evidence-based approaches to ensure quality and reliability. Context Understanding the circumstances, culture, and needs of each situation. Pragmatism Focusing on practical, actionable solutions that deliver real-world results. Learning Continuously evolving through reflection, experimentation, and adaptation. Celebrating diversity Embracing diverse perspectives, approaches, and ways of creating impact. Embracing complexity Change runs through people, organisations and systems that act on each other. We look at the whole web, not one thread. Radical candour Speaking truth with care, combining honesty with empathy in all our interactions. Stewardship Taking responsibility for long-term impact and sustainable resource management. Equivalence Valuing all contributions equally and fostering balanced partnerships. Non-judgemental Creating safe spaces where all perspectives are heard without bias or prejudgement. Do no harm Prioritising safety and wellbeing in all our actions and decisions. ## Our story From one question to a craft 2014 ### The roots It starts with one question: what does our work really change, and for whom? 2015The challenge · Recognising the need for better impact measurement in the social sector. 2016The playbook · Developing our first frameworks and methodologies for impact management. 2017The transition · Shifting from theory to practice, working with early adopters. 2018 ### Impact Hub Working with Impact Hub to support social enterprises at scale. 2019Dopper & incubator · Key partnerships helping shape our approach to sustainable impact and enterprise growth. 2020Pandemic · Adapting our approach so the work can go on. 2021 ### Narrate Studio & Ecochain Academy Launching Narrate Studio and partnering with Ecochain Academy for impact education. 2024 ### Public parties We extend our work to public parties. 2025 ### Maktoob Building Maktoob, our shared vocabulary. 2026 ### Fabrik as a proof of concept We test Fabrik, our online academy for impact management, as a proof of concept. ## Measure what matters, narrate what works A free 60-minute introduction about your impact question. No strings · Just real help Not sure which form of collaboration fits? [Try the collaboration explorer](https://narrate.works/collaboration-explorer)