The Green Village: 12.5 years of impact in one story
The Green Village (TU Delft)
Challenge
The Green Village is TU Delft’s open innovation site, where start-ups and companies test sustainable innovations in real life. For its 12.5-year anniversary, it wanted a strong story grounded in evidence. That story would show its impact to TU Delft, funders and other stakeholders.
Solution
Narrate brought twelve and a half years of research data together in one online environment with a dashboard. We analysed the impact with a framework and measurements, and trained the team. From that analysis, Narrate made the anniversary impact film and the campaign around it.
Outcome
Clear insight into the number of projects and their impact. Into the funding and public money raised, and the partnerships between parties. Into the opportunities created, the rise in technology readiness levels and how start-ups fared afterwards. The result: The Green Village became more widely and better known, with positive associations.
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