# Impact management for PR & communications agencies > Impact stories with evidence behind the claims Source: https://narrate.works/with/pr-agencies Language: English (Nederlands: https://narrate.works/met/pr-en-communicatiebureaus) Publisher: Narrate (Narrate B.V.), https://narrate.works For PR & communications agencies # Impact communications backed by evidence Want to tell your clients’ impact story without the greenwashing risk? Narrate checks the evidence behind the claims and helps turn impact data into a story that holds up. ## What you get ### Claims you can stand behind We check whether an impact or sustainability claim is supported by data and method, in line with the ACM guidance on sustainability claims and the EU Empowering Consumers Directive (EmpCo), which applies from 27 September 2026. ### Data that becomes a story From impact report to animated film: we know how to tell an impact story that is both engaging and accurate. Photo: [Lizgrin F](https://unsplash.com/@lizgrin?utm_source=narrate&utm_medium=referral) via [Unsplash](https://unsplash.com/?utm_source=narrate&utm_medium=referral) ## Why we do what we do Read the film as text 1. We all want to know 2. our place in the world. 3. Thin grey lines join dots into a web. 4. We like to believe that what we do is part of something larger. 5. It is. 6. Together we make our surroundings, our brands, our communities. 7. We shape the work of others, as they shape ours. 8. The web grows dense. 9. We live in one web of cause and consequence. 10. Each path tells a story, part of a larger narrative. 11. A system of meaning. 12. So what is our impact? 13. Whose lives do we touch? 14. What changed? For whom? How much? And what part was ours? 15. Intended or not, for better or worse. 16. Knowing that changes what you do next. 17. A dark line draws a path through the web. Impact management helps you see it, steer it, and use it. 18. A large word: Lead. A purple path runs through the web. Lead with purpose, and fund your mission. 19. A large word: Improve. A green path runs through the web. Learn what doesn’t work and design for better. 20. A large word: Engage. A blue-green path runs through the web. Share your story, and bring others into it. 21. A large word: Account. A blue path runs through the web. State your claim, and prove it. 22. A large word: Discover. A yellow path runs through the web. Find your next impact before it happens. 23. “How do you measure impact?” 24. It sounds hard. 25. It isn’t. 26. It’s not about the how. 27. It’s about 28. Portraits of people fill the screen. 29. A large word: Who. 30. About rights-holders, whose lives are touched. 31. And stakeholders, whose choices shape them. 32. The people stand side by side, at the same height. A wave of colour runs through the web. Every voice, every perspective, equally weighed. 33. The web turns many colours. Pluriform and equivalent. 34. Who determines what. 35. And what determines how. 36. That’s it. No more, no less. 37. We count what can be counted, and listen to the rest. 38. Coloured paths wind across the web. We find the stories that connect the dots, and make sense of the whole. 39. We love our craft: 40. to ask the questions, 41. to measure what matters, 42. and narrate what works. 43. One dark path remains. Let’s reveal your path. 44. The word narrate, with the line: impact in numbers and stories. ## What we often hear “Clients have no credible impact data, only anecdotes.” We help your clients set up measurement that produces usable data and examples, not just anecdotes. “Journalists check impact claims more and more. A claim without a source falls over.” We review claims before publication: what can be supported, what needs nuance and what is better left out. That reduces the greenwashing risk for you and your client. “I want to be honest about what isn’t working yet, and the client mainly wants successes.” We help you name limitations openly and show progress and learning, not just successes, so trust grows through transparency. “Nobody reads the client’s impact report.” We translate impact reports and dashboards into messages for each audience, from press and partners to employees. ## What you may be wondering Won’t a check make the story weaker? No. A claim that holds up is stronger than one you have to take back later. How fast can it be done? That depends on the question. For real urgency there is rapid response, with results within a week. Who is responsible if a claim still falls apart? Your client remains the owner of the claim. We show what the evidence does and doesn’t support, so you choose knowingly. ## To read - [Say where every figure comes from](https://narrate.works/resources-and-insights/say-where-every-figure-comes-from) In a press release or position paper, a figure without a source is easy to dismiss. Here is how to show where each figure comes from and how reliable it is. ## Start with a check on one story Have the impact claims in one press release or story reviewed before publication. You hear what is supported, what needs nuance and what to leave out. [More about Second opinion & peer review](https://narrate.works/solutions/second-opinion) ## Explore how we could work together The collaboration explorer is already set up for PR & communications agencies. Answer a few short questions and see which forms of collaboration fit, with a rough price level. ## Want to put evidence behind your clients’ impact story? Let’s discuss a claim check or an evidence-based impact story.