Purpose marketing with substantiated claims

Organisations we work with

What you get

• Claim check before launch

  We review sustainability and impact claims against the evidence, the ACM guidance, the EmpCo directive and the Milieu Reclame Code, so you reduce the risk of a complaint to the Reclame Code Commissie or, in Belgium, the JEP.

• Impact beyond reach and clicks

  We help you measure what a campaign changes in behaviour and perception, not just reach and engagement.

Why we do what we do

Read the film as text

1. We all want to know
2. our place in the world.
3. Thin grey lines join dots into a web.
4. We like to believe that what we do is part of something larger.
5. It is.
6. Together we make our surroundings, our brands, our communities.
7. We shape the work of others, as they shape ours.
8. The web grows dense.
9. We live in one web of cause and consequence.
10. Each path tells a story, part of a larger narrative.
11. A system of meaning.
12. So what is our impact?
13. Whose lives do we touch?
14. What changed? For whom? How much? And what part was ours?
15. Intended or not, for better or worse.
16. Knowing that changes what you do next.
17. A dark line draws a path through the web. Impact management helps you see it, steer it, and use it.
18. A large word: Lead. A purple path runs through the web. Lead with purpose, and fund your mission.
19. A large word: Improve. A green path runs through the web. Learn what doesn’t work and design for better.
20. A large word: Engage. A blue-green path runs through the web. Share your story, and bring others into it.
21. A large word: Account. A blue path runs through the web. State your claim, and prove it.
22. A large word: Discover. A yellow path runs through the web. Find your next impact before it happens.
23. “How do you measure impact?”
24. It sounds hard.
25. It isn’t.
26. It’s not about the how.
27. It’s about
28. Portraits of people fill the screen.
29. A large word: Who.
30. About rights-holders, whose lives are touched.
31. And stakeholders, whose choices shape them.
32. The people stand side by side, at the same height. A wave of colour runs through the web. Every voice, every perspective, equally weighed.
33. The web turns many colours. Pluriform and equivalent.
34. Who determines what.
35. And what determines how.
36. That’s it. No more, no less.
37. We count what can be counted, and listen to the rest.
38. Coloured paths wind across the web. We find the stories that connect the dots, and make sense of the whole.
39. We love our craft:
40. to ask the questions,
41. to measure what matters,
42. and narrate what works.
43. One dark path remains. Let’s reveal your path.
44. The word narrate, with the line: impact in numbers and stories.

What we often hear

• “Audiences no longer believe sustainability and purpose claims.”

  We help you back campaigns with transparent data and a clear method, showing progress rather than glossy promises.

• “A client wants to position on impact, but there is little behind it.”

  We help you have that conversation with your client: what can be claimed today, what it takes to claim more, and what the reputational risk of hollow claims is.

• “I can show the reach of a campaign, not what it changed.”

  We help you track behaviour change and shifts in perception, connecting marketing to real outcomes.

• “I don’t really know what a label like B Corp says, or how I may refer to it.”

  We help you understand what labels such as B Corp actually say and how to refer to them correctly in a campaign.

What you may be wondering

• How do I tell my client a claim won’t work?

  We have that conversation together. We show what can be claimed today and what it would take to claim more.

• Won’t this hold back the creative work?

  No. It gives you boundaries to work freely within, and less chance of a campaign that has to be pulled.

• What does a label like B Corp actually say?

  We explain that, and how to refer to it correctly in a campaign.