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    About us

    Narrate: Impact in numbers and stories

    Read our manifesto: no excuse to ignore your impact
    Contact and company details
    Narrate B.V.
    Statenlaan 8, Studio 1.5
    6828 WE Arnhem
    the Netherlands
    Visit us
    KvK (Chamber of Commerce)
    86369857
    VAT
    NL863945442B01

    Why we do what we do

    Three and a half minutes about impact, the people it touches and the stories that connect it all.

    Read the film as text
    1. We all want to know
    2. our place in the world.
    3. Thin grey lines join dots into a web.
    4. We like to believe that what we do is part of something larger.
    5. It is.
    6. Together we make our surroundings, our brands, our communities.
    7. We shape the work of others, as they shape ours.
    8. The web grows dense.
    9. We live in one web of cause and consequence.
    10. Each path tells a story, part of a larger narrative.
    11. A system of meaning.
    12. So what is our impact?
    13. Whose lives do we touch?
    14. What changed? For whom? How much? And what part was ours?
    15. Intended or not, for better or worse.
    16. Knowing that changes what you do next.
    17. A dark line draws a path through the web. Impact management helps you see it, steer it, and use it.
    18. A large word: Lead. A purple path runs through the web. Lead with purpose, and fund your mission.
    19. A large word: Improve. A green path runs through the web. Learn what doesn’t work and design for better.
    20. A large word: Engage. A blue-green path runs through the web. Share your story, and bring others into it.
    21. A large word: Account. A blue path runs through the web. State your claim, and prove it.
    22. A large word: Discover. A yellow path runs through the web. Find your next impact before it happens.
    23. “How do you measure impact?”
    24. It sounds hard.
    25. It isn’t.
    26. It’s not about the how.
    27. It’s about
    28. Portraits of people fill the screen.
    29. A large word: Who.
    30. About rights-holders, whose lives are touched.
    31. And stakeholders, whose choices shape them.
    32. The people stand side by side, at the same height. A wave of colour runs through the web. Every voice, every perspective, equally weighed.
    33. The web turns many colours. Pluriform and equivalent.
    34. Who determines what.
    35. And what determines how.
    36. That’s it. No more, no less.
    37. We count what can be counted, and listen to the rest.
    38. Coloured paths wind across the web. We find the stories that connect the dots, and make sense of the whole.
    39. We love our craft:
    40. to ask the questions,
    41. to measure what matters,
    42. and narrate what works.
    43. One dark path remains. Let’s reveal your path.
    44. The word narrate, with the line: impact in numbers and stories.

    Meet Jeroen

    Jeroen Wilms

    Jeroen Wilms

    Founder and impact management expert

    Jeroen Wilms brings over 12 years of experience in impact management, evaluation and organisational development. He has worked with organisations across Europe, Africa and Latin America. From international development to social enterprise, and from nature conservation to innovation in education. Jeroen combines a rigorous method with what works in practice. Impact measurement should serve organisations, not burden them. He specialises in building skills inside the organisation itself, so the work lasts. Beyond his consulting work, Jeroen is active in the impact management community. He contributes to frameworks like the Impact Management Platform (IMP). And he takes part in networks working on regenerative and distributive economies.

    What the work adds up to

    Numbers, a few of the organisations Jeroen has worked with, and where he is involved in the field.

    • 12+

      Years of experience

      Source: our own count

    • 120+

      Organisations

      Source: our own count

    • 425+

      Impact frameworks

      Source: our own count

    A few cases

    See all cases

    Challenges and sectors

    This is where we have worked so far. Each challenge and sector shows where you can see the work.

    Challenges

    • Energy transition

      For Oost NL we made an impact framework for the Smart Energy Hubs. At The Green Village we mapped twelve and a half years of trials with sustainable innovations.

      Read the case: Oost NLRead the case: The Green Village (TU Delft)

    • Food system change

      We worked with every participant of the Food Chain Accelerator, for five years with Willicroft, and contributed to the Transitiecoalitie Voedsel and De Blauwe Tomaat.

      Read the case: WillicroftArticles on this (1)

    • Climate and emissions

      We calculate footprints with the GHG Protocol and help set climate targets with the SBTi. With Ecochain's technology we made LCAs for BYBORRE, Willicroft and Dopper.

      Read the case: WillicroftArticles on this (3)

    • Circular economy

      We guided circular companies in Impact Hub Amsterdam's Investment Ready Program. And we use LCAs to measure a product's effect on the environment, from raw material to waste.

    Show 4 more

    • Housing and living environment

      For Nieuw Denken, Werken, Bouwen we made a film about homes that fit, dry feet and cool streets.

      Read the case: Innovatie- en Opschalingsprogramma, via De Bouwcampus

    • Restoring nature and communities

      Since 2025 we have given the training in Impact Hub Amsterdam's Regeneration Program. Its entrepreneurs want to restore nature and communities.

      Articles on this (1)

    • Social inclusion

      For the Amsterdam public library network we measured the social impact of the whole network. And we contributed to De Blauwe Tomaat, which gives people work experience.

      Read the case: Amsterdam public library network

    • Equal opportunity and inclusion

      For the Netflix Fund for Creative Equity we designed the impact framework. The fund wants more equal opportunity in film and television.

    Sectors

    Show 7 more

    • Energy

      For Oost NL's Smart Energy Hubs programme we made the impact framework.

      Read the case: Oost NL

    • Innovation and research

      For The Green Village at TU Delft we showed what twelve and a half years of trials achieved. And how the TRL of projects rose.

      Read the case: The Green Village (TU Delft)

    • Culture, heritage and libraries

      We built up the Impact & Insights team of the Amsterdam public library network. In culture and heritage we work with the BVI model.

      Read the case: Amsterdam public library network

    • Media and creative industries

      For the Netflix Fund for Creative Equity we designed the impact framework.

    • Fashion and textiles

      For BYBORRE we made an LCA. We know producer responsibility and the product passport in fashion.

    • Hospitality and leisure

      In hotels and leisure we work with the Green Key label. Postillion Hotels is one of our clients.

    • Financial sector

      For ABN AMRO we gave training and advice in Impact Nation. For Adyen we made an impact framework. With funders we work with PCAF.

    Recognition & partnerships

    • Impact Management Platform (IMP)

      We align our work with the globally recognised IMP. It gives a strong basis for structured impact management across sectors.

      Visit IMP

    • R3.0

      We engage with R3.0’s work on transformation towards regenerative and distributive economies, informing our systems-thinking approach.

      Visit R3.0

    • Impact Hub

      Member of the global Impact Hub network, connecting social innovators and changemakers.

      Learn more

    • Fabrik

      Narrate advises and trains. Fabrik is our own platform for impact work, now in alpha. Learning online at your own pace is on the roadmap.

      In alphaExplore Fabrik

    Our values

    The principles that guide everything we do

    Transparency
    Open communication and clear visibility into our processes, decisions, and impact.
    Collaboration
    Working together with diverse stakeholders to create shared value and lasting impact.
    Rigour
    Applying systematic, evidence-based approaches to ensure quality and reliability.
    Context
    Understanding the circumstances, culture, and needs of each situation.
    Pragmatism
    Focusing on practical, actionable solutions that deliver real-world results.
    Learning
    Continuously evolving through reflection, experimentation, and adaptation.
    Celebrating diversity
    Embracing diverse perspectives, approaches, and ways of creating impact.
    Embracing complexity
    Change runs through people, organisations and systems that act on each other. We look at the whole web, not one thread.
    Radical candour
    Speaking truth with care, combining honesty with empathy in all our interactions.
    Stewardship
    Taking responsibility for long-term impact and sustainable resource management.
    Equivalence
    Valuing all contributions equally and fostering balanced partnerships.
    Non-judgemental
    Creating safe spaces where all perspectives are heard without bias or prejudgement.
    Do no harm
    Prioritising safety and wellbeing in all our actions and decisions.

    Our story

    From one question to a craft

    1. 2014

      The roots

      It starts with one question: what does our work really change, and for whom?

    2. 2015The challenge · Recognising the need for better impact measurement in the social sector.

    3. 2016The playbook · Developing our first frameworks and methodologies for impact management.

    4. 2017The transition · Shifting from theory to practice, working with early adopters.

    5. 2018

      Impact Hub

      Working with Impact Hub to support social enterprises at scale.

    6. 2019Dopper & incubator · Key partnerships helping shape our approach to sustainable impact and enterprise growth.

    7. 2020Pandemic · Adapting our approach so the work can go on.

    8. 2021

      Narrate Studio & Ecochain Academy

      Launching Narrate Studio and partnering with Ecochain Academy for impact education.

    9. 2024

      Public parties

      We extend our work to public parties.

    10. 2025

      Maktoob

      Building Maktoob, our shared vocabulary.

    11. 2026

      Fabrik as a proof of concept

      We test Fabrik, our online academy for impact management, as a proof of concept.

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