For Industry changemakers
Pioneering change in your industry
You want to change how your sector works. We help you gather the evidence, bring partners together and agree shared measures, so others can follow.
Organisations we work with
We met some of them through Impact Hub Amsterdam’s Food Chain Accelerator, ABN AMRO’s Impact Nation, Impact Hub Amsterdam’s Regeneration Program and Impact Hub Amsterdam’s Investment Ready Program.
What you get
Evidence for your approach
Honest evidence of what your approach achieves, for peers, customers, your industry association and policymakers
Shared measures
Indicators other companies in your chain can adopt as well, for example in a sector agreement or purchasing criteria
A business case for the transition
Insight into what a different approach costs and delivers, so others can make the same choice
Impact in innovation
Impact as part of your R&D and product choices, for example through a life cycle assessment, not just afterwards
Getting the chain round the table
Help bringing suppliers, customers and peers together around shared goals, and keeping track of progress

Why we do what we do
Read the film as text
- We all want to know
- our place in the world.
- Thin grey lines join dots into a web.
- We like to believe that what we do is part of something larger.
- It is.
- Together we make our surroundings, our brands, our communities.
- We shape the work of others, as they shape ours.
- The web grows dense.
- We live in one web of cause and consequence.
- Each path tells a story, part of a larger narrative.
- A system of meaning.
- So what is our impact?
- Whose lives do we touch?
- What changed? For whom? How much? And what part was ours?
- Intended or not, for better or worse.
- Knowing that changes what you do next.
- A dark line draws a path through the web. Impact management helps you see it, steer it, and use it.
- A large word: Lead. A purple path runs through the web. Lead with purpose, and fund your mission.
- A large word: Improve. A green path runs through the web. Learn what doesn’t work and design for better.
- A large word: Engage. A blue-green path runs through the web. Share your story, and bring others into it.
- A large word: Account. A blue path runs through the web. State your claim, and prove it.
- A large word: Discover. A yellow path runs through the web. Find your next impact before it happens.
- “How do you measure impact?”
- It sounds hard.
- It isn’t.
- It’s not about the how.
- It’s about
- Portraits of people fill the screen.
- A large word: Who.
- About rights-holders, whose lives are touched.
- And stakeholders, whose choices shape them.
- The people stand side by side, at the same height. A wave of colour runs through the web. Every voice, every perspective, equally weighed.
- The web turns many colours. Pluriform and equivalent.
- Who determines what.
- And what determines how.
- That’s it. No more, no less.
- We count what can be counted, and listen to the rest.
- Coloured paths wind across the web. We find the stories that connect the dots, and make sense of the whole.
- We love our craft:
- to ask the questions,
- to measure what matters,
- and narrate what works.
- One dark path remains. Let’s reveal your path.
- The word narrate, with the line: impact in numbers and stories.
What we often hear
“We’re ahead of the sector, but the trade association and customers are waiting to see.”
We help you set up pilots and measure their impact, so you can show what works and what it delivers
“Competitors see sustainability as a cost. I want to show it can work commercially too.”
We put costs, benefits and impact side by side, so the business case becomes concrete and open to discussion
“I talk to policymakers, but I lack the data to back up my proposals.”
We help you put together evidence that policymakers can use, honest about what is and isn’t known
“Our innovation has impact, but I can’t yet compare it with the usual way of doing things.”
We help you choose indicators for your sector that show the difference with the usual approach, building on existing standards where possible
“Our pilot works, but the rest of the chain doesn’t adopt it.”
We help you set up the conversation with suppliers and peers and agree a few shared measures, with you leading the way
“Funders want a linear diagram, but what changes in a system doesn’t fit in it.”
For your funder, we put stories and figures side by side in one report, with a system map your partners keep up themselves. That way what can’t be counted still counts.
What you may be wondering
Will our work be forced into a fixed template?
No. We measure what can be measured and tell what can’t be counted.
Why would competitors join in?
Shared measures make the difference visible to everyone. We help set up the conversation, you stay in the lead.
How honest is the evidence?
We say what is and isn’t known. That makes your case stronger with policymakers, not weaker.
Bring your partners to the table
In a workshop you work with partners in your chain on one question: which measures do we share? At the end there’s a short list everyone can use.
Explore how we could work together
The collaboration explorer is already set up for industry changemakers. Answer a few short questions and see which forms of collaboration fit, with a rough price level.
From practice
Nieuw Denken, Werken, Bouwen: a shared agenda in one film
Innovatie- en Opschalingsprogramma, via De Bouwcampus
Nieuw Denken, Werken, Bouwen is a collaboration agenda. Parties apply innovations together in real places: homes that fit, dry feet, cool streets, affordable energy, work and care nearby. The agenda needed a clear story that anyone could follow.
The Green Village: 12.5 years of impact in one story
The Green Village (TU Delft)
The Green Village is TU Delft’s open innovation site, where start-ups and companies test sustainable innovations in real life. For its 12.5-year anniversary, it wanted a strong story grounded in evidence. That story would show its impact to TU Delft, funders and other stakeholders.
Want to move your sector forward?
Book a call about the evidence and partners your transition needs.
